Brittany Trafis, CEO & Co-Founder at Soarion Digital, joins the show to explain how she rebuilt the marketing agency model from the ground up for the age of AI search. Brittany shares the beach moment that sparked Sorian’s founding, why she believes the 150-year-old agency model is broken, and how her team built AI agents that run the full digital marketing process alongside human strategists.
We dig into what actually changes when brands shift from ranking for keywords to being cited as the answer inside AI models like ChatGPT and Gemini. Brittany breaks down why most content strategies built for Google won’t translate to AI search, how to structure content around answer clusters instead of pages, and why original research and proprietary data consistently outperform sales-driven content in AI citations.
She also covers the role of Reddit and LinkedIn in citation building, why digital PR is one of the strongest off-page levers for AI visibility right now, and what skills marketers need to develop to stay relevant as AI agents take over execution work. Brittany closes with her vision for Sorian OS, the proprietary platform her agency runs on, and what it looks like to put that platform directly in clients’ hands.
Whether you run an agency, lead marketing for a B2B brand, or are trying to understand how AI search is reshaping visibility, this conversation is packed with practical frameworks for adapting your content and team structure.
Takeaways:
- The 150-year-old agency model needs disruption, not incremental updates.
- Soarion built AI agents to run full digital marketing workflows end-to-end.
- Retainers should be priced on value, speed, and volume, not hours.
- LLMs assemble answers; they don't care about page rankings at all.
- Content should be organized around answer clusters, not individual pages.
- AI can detect AI-written content, so human review remains essential.
- Original research outperforms sales content in AI citation frequency.
- LinkedIn is now the second most cited source in AI models.