In this episode, our host Victor Julio Coupe chats with Camille Urli, CRM Officer at FC Nantes, about the intersection of football and marketing. They highlight the importance of fan engagement and the role of technology in modern sports.
She shares insights on how football clubs operate as businesses while maintaining a deep emotional connection with their supporters.
She also covers various aspects of CRM, marketing strategies, and the challenges of catering to a global fanbase, all while navigating the unpredictable nature of football.
Football’s unpredictable — anything can happen.
Staying close to fans really matters.
ROI’s not just sales — fan love counts too.
You gotta switch up the message depending on the moment.
Data helps you get what fans want.
Apps and fun features keep fans hooked.
Fans worldwide? Talk to them their way.
Emotions are why fans stick around.
It’s business, but it’s also about heart.
