In this episode of E-Coffee with Experts, host Ranmay Rath chats with Chad Hason, Co-founder and CEO of Agency Atlas. Chad shares his inspiring journey from bartending to leading a successful boutique marketing agency. He dives into the power of storytelling in brand building, highlighting how authentic narratives evoke emotion and drive customer loyalty. Chad discusses the challenges of entrepreneurship, the importance of staying true to your brand, and the evolving role of AI in marketing. He also shares a compelling case study of launching a cannabis brand that resonated deeply with its target audience. Tune in for valuable insights on brand strategy, leadership lessons, and the future of marketing from a seasoned industry expert.
Passion fuels career pivots and entrepreneurial success.
Frustration can spark innovative business ideas.
Storytelling is the foundation of impactful marketing.
People connect emotionally through well-crafted brand narratives.
Consumers want stories, not just facts and data.
Branding should make customers feel like the hero.
Execution is as critical as strategy in marketing.
Timing and partnerships can shape business success.
Relatable branding resonates deeply with target audiences.
Emotional engagement drives brand loyalty and action.
