In this episode, Ani and Chris M. Walker discuss the importance of community building for businesses, especially in the digital marketing and SEO space. They explore how communities can provide value beyond mere transactions, the time and effort required to build a community, and the significance of having a mission and core values. Chris shares insights on common mistakes made in community building, the role of community managers, and strategies for engagement. They also touch on the importance of choosing the right platform and the readiness of a brand to build a community. Tune in now!
Building a community can provide distribution before having a product
Communities create an intangible value that can't be measured in dollars
Community building requires consistent nurturing and engagement
Having a mission helps gather and connect people in a community
Common mistakes include neglecting community engagement and being too transactional
Community managers play a crucial role in maintaining engagement
Choosing the right platform is essential for community success
Engagement strategies can help keep the community active and involved
Values and goals are important for guiding community interactions
Starting with a clear goal can lead to better decision-making in community building
