In this episode of E-Coffee with Experts, Austin Willman sits down with Chris Raulf, Founder & Chief Visionary Officer at Boulder SEO Marketing, to break down how AI, agents, and Generative Engine Optimization (GEO) are reshaping the future of search.
With over 30 years in SEO, Chris explains how he transitioned from traditional optimization to an AI-first strategy—long before most marketers caught on. He shares how watching 100+ hours of AI content, building custom agents, and developing “virtual experts” helped his agency outperform competitors in Google, AI Overviews, and large language models like ChatGPT and Claude.
You’ll learn:
→ Why SEO as we knew it is officially dead—and what replaced it
→ How GEO (Generative Engine Optimization) actually works
→ How agencies can use AI without building custom tools
→ The role of AI agents in modern SEO workflows
→ Why every founder should build a “virtual version” of themselves
If you’re a founder, agency owner, or marketing leader trying to future-proof your SEO strategy, this episode is a must-listen.
Takeaways:
- Webinars are essential for sharing knowledge in the rapidly changing AI landscape.
- SEO has evolved into Generative Engine Optimization (GEO).
- Continuous learning is vital for agency leaders to stay ahead.
- Team dynamics and structured training are crucial for agency success.
- AI tools can significantly enhance content creation processes.
- Client collaboration is key to extracting valuable insights for content.
- Agencies should adapt their strategies to leverage AI advancements.
- Fluency in AI and prompt engineering is essential for future SEO success.
- Don't limit yourself; embrace the opportunities AI presents.