In this episode of E-Coffee with Experts, host Ranmay Rath sits down with Christopher Savage, CEO of Savage Global Marketing, to discuss his journey from working at major agencies to building a successful marketing firm. Christopher shares insights on scaling an agency, managing over $30 million in annual ad budgets, and the key differences between working with startups and Fortune 500 companies. He dives into the challenges of running paid ads with budget constraints, the importance of data-driven decision-making, and why refining sales processes is crucial for marketing success. Packed with valuable takeaways, this episode is a must-listen for entrepreneurs and marketers looking to grow their businesses.
Watch the episode now!
Prioritize quality service and long-term client relationships.
Perseverance is key to overcoming challenges in scaling an agency.
Consistent ad budgets ensure better ad performance and reach.
Data-driven decisions optimize ad spend and maximize ROI.
Auditing sales processes is crucial for converting leads effectively.
