In this episode of E-Coffee with Experts, our host Ranmay sits down with Clwyd Probert, CEO of White Hat SEO, to talk about his wild ride from Wall Street tech guy to SEO agency founder.
Clwyd shares how he went from coding in the finance world to launching (and shutting down) a venture-backed AI startup, then teaching himself SEO to grow a photography business, which eventually led to starting his own marketing agency.
Now, 14+ years later, he’s helping brands grow through smart SEO strategies, personalized content, and AI-powered lead generation.
We dig into how AI tools are changing the way marketers work, how to use content strategy to drive traffic and conversions, and why building systems is key to growing a business that lasts.
Whether you’re leading a team or building your own thing, this episode is packed with insights on SEO marketing, business growth, and digital strategy that actually works.
Fluid went from marine biology to tech and marketing.
Taught himself SEO to grow his photo biz.
Early hustle means doing the unscalable stuff.
Systems keep quality consistent as you grow.
Good SEO needs great content, period.
AI in marketing is more than just chatbots.
AI can seriously boost conversions.
Content needs to help people, not just fill space.
Strong client relationships = long-term success.
