In this episode of E-Coffee with Experts, Deacon Hayes, President of Well Kept Wallet, shares his inspiring journey from deep in debt to building a personal finance brand that once drove over 1 million monthly visitors from SEO, and still thrives today through smart content and video marketing.
Deacon reveals how he built Well Kept Wallet from scratch, how he navigated the decline of organic SEO traffic, and how he now leverages short-form video and podcasts to grow and monetize his audience. We also explore the timeless money principles that every marketer, founder, and business leader should adopt in 2025.
If you’re a founder, marketer, or entrepreneur trying to scale SEO, master video content, or build a resilient personal brand , this conversation is packed with practical insights.
Combining finances is crucial for understanding financial health.
Paying off debt requires a strategic approach and discipline.
Creating a financial checklist can simplify financial goals.
Content consumption has evolved significantly over the years.
Engaging content should mix education with entertainment.
Batching content creation can enhance productivity.
Personality is key in differentiating brands in finance.
Podcasts can provide valuable insights and roadmaps for listeners.
Researching guests can enhance the quality of podcast content.
Quality guests enhance the storytelling experience.
Media exposure can lead to unexpected benefits.
Tracking finances can be done with simple tools.
Intentionality is key in financial planning.
Understanding your financial situation is crucial.
Opportunity cost should guide purchasing decisions.
Self-sabotage can hinder financial progress.
Crafting a compelling story can attract media attention.
Balancing present needs with future goals is essential.
Reflecting on past financial choices can provide valuable insights.