In this episode of E-Coffee with Experts, host Austin Willman sits down with Dmitriy Peregudov, Founder & CEO at Giftsenda.
Dmitriy shares how he scaled a niche e-commerce gifting business into a 70% B2B, enterprise-focused company serving clients in over 200 countries. We break down how localized fulfillment eliminates tariffs, why SEO still outperforms paid ads long-term, and how AI is changing, but not replacing, real marketing strategy.
You’ll also learn:
- Why gifting can outperform traditional outbound sales
- How to “buy the right” to someone’s attention ethically
- Where AI fits into modern SEO and content workflows
- How to measure customer quality beyond surface-level metrics
- The role of culture, ownership, and continuous improvement in scaling teams
If you’re a founder, marketer, agency owner, or sales leader looking for smarter ways to drive recurring revenue, improve conversion rates, and future-proof your marketing strategy, this episode is for you.
Takeaways:
- You have to earn the right to people’s attention, it’s not free anymore
- Strategic gifting can warm cold leads faster than traditional outreach
- Gifting works best inside the funnel, not as a last-minute add-on
- Local fulfillment avoids tariffs, delays, and awkward recipient fees
- SEO still drives long-term growth, even as AI search keeps evolving
- AI speeds things up, but humans still make the final call
- Better questions lead to better growth decisions
- Strong culture and clear values scale teams more smoothly