In this episode of E-coffee with Experts, Gabriela Guas, Marketing Manager at Max Warehouse, explains how modern e-commerce teams are preparing for the shift from keyword-driven SEO to intent-driven AI discovery. After transitioning from agency life at Saatchi to leading marketing inside a fast-growing retailer competing with Amazon, Gabriela shares what she had to unlearn, and what today’s leaders must rethink.
We explore how structured content, schema markup, product FAQs, reviews, and user-generated signals like Reddit and YouTube now influence LLM visibility. Gabriela also reveals how her team increased organic performance by 150% through catalog enrichment and technical SEO improvements.
You’ll learn how AI assistants reshape product discovery, why Core Web Vitals still matter, and how internal collaboration across development and customer service unlocks better marketing decisions.
If you’re a founder, SEO strategist, or marketing leader preparing for the future of search, this episode delivers a practical roadmap for building long-term organic growth beyond paid acquisition.
Takeaways:
- Slow down to build deeper marketing strategy.
- Talk directly with customers to find insights.
- Honest communication builds long-term trust.
- Strong leaders support teams, not control them.
- AI improves internal marketing efficiency.
- SEO is shifting from keywords to intent.
- Reviews and Reddit influence AI visibility.
- Technical SEO foundations still matter most.
- Balance short-term ads with long-term SEO growth.