In this episode of E-Coffee with Experts, Georgia Tan, SEO expert, Co-founder of Switch Key Digital, and international speaker, shares how to grow your brand by combining SEO, content, and design the right way.
She explains why most SEO strategies fail when teams work in silos, and how training designers to understand SEO can lead to better rankings and higher conversions. Georgia also talks about how to keep content fresh for Google, how to use AI tools like Gemini and NotebookLM, and why backlinks still matter in 2025.
We also chat about branding, UX/UI, and the real mindset founders need to scale without burning out. Whether you’re an SEO pro, agency owner, or business leader, this episode gives you clear, practical tips to build smarter marketing strategies that work today.
Inclusivity in marketing is essential for community growth.
There is often a disconnect between SEOs and UX/UI designers.
Content must resonate with Google as a source of truth.
AI tools are becoming increasingly sophisticated.
Every business should strive for a strong digital presence.
Quality backlinks remain crucial in SEO strategy.
Focus on personal goals; competition is self-driven.
The hero section of a webpage is critical for engagement.
It's important to balance professional and personal life sustainably.
