In this episode of E-Coffee with Experts, our host Victor Julio Coupe sits down with Greg Perotto, Head of Global Marketing at Poggio. Greg’s got an impressive background; he’s led marketing at big names like T-Mobile, DocuSign, Hootsuite, and more. Now, he’s helping early-stage startups grow fast with smart strategies and a whole lot of heart.
Greg breaks down why most sales pitches today fall flat and how sales teams can actually stand out using AI-powered tools.
They also talk about what it really takes to scale a startup, from getting the go-to-market strategy right to building a strong company culture that puts people first. Greg shares real stories from his own journey and drops a ton of advice for founders, marketers, and leaders who want to do things differently.
Whether you’re into SEO, sales, or just figuring out how to grow a business in 2025, this is one of those episodes that’ll get your wheels turning. It’s honest, inspiring, and packed with takeaways you won’t find in your typical blog post.
Real growth comes from real conversations.
Poggio uses AI to enhance sales effectiveness.
Research is crucial for informed sales pitches.
AI tools like Poggio are purpose-built for revenue leaders.
Company culture should prioritize customer success.
Empowering teams leads to better performance.
Aspirational goals inspire employees and customers alike.
Investing in startups requires a focus on culture and market fit.
Red flags in company culture can hinder success.
Corporate social responsibility is essential for modern businesses.
