Strong Google rankings don’t tell the whole story of how AI sees your business. Gunter Johannes, Senior SEO Strategist at ProperExpression, joins E-Coffee with Experts to discuss the gaps between traditional SEO and AI visibility.
Gunter shares how he tests brands with 50–150 prompts across four LLMs, checks brand sentiment and competitor mentions, and uses those findings to spot content gaps. He also explains his “circle of truth” approach to keeping business information consistent across websites, profiles, citations, and schema.
The conversation covers why detailed customer reviews matter, how reviews can reveal missing website content, and why expert input belongs in AI-assisted writing. For businesses in high-trust categories, Gunter discusses connecting expert-authored content with white papers, case studies, and client reviews.
You’ll also hear his approach to AI attribution gaps and the one action he recommends business owners take this week: update their Google Business Profile.
Takeaways:
- Align SEO plans with business goals and customer intent.
- Use customer questions to guide your content pipeline.
- Test brand visibility and sentiment across multiple LLMs.
- Keep business identity consistent across websites and profiles.
- Use detailed reviews to uncover missing service information.
- Respond thoughtfully to negative reviews to build trust.
- Add expert experience and judgment to AI-assisted drafts.
- Treat schema as one part of a broader system.
- Support expertise with white papers, case studies, and reviews.
- Ask customers how they found you to help attribution.