In this episode of E-Coffee with Experts, we hang out with Jaclyn Bustos, President and Founder of 2tenmarketing. She shares how she went from running marketing for big names like BMW and Lexus to building a go-to agency for doctors and surgeons.
Jaclyn talks about how healthcare marketing was way behind, and how she used proven strategies from the automotive world to help surgeons stand out online. We dive into real-world SEO tactics, how she mixes PPC and storytelling to drive growth, and how AI is changing the game for smarter marketing.
She also opens up about starting with just one employee in her game room, balancing a growing agency and motherhood, and what it really takes to build a brand that lasts.
If you’re a founder, agency owner, or marketer looking for SEO strategies, marketing tips, and leadership insights you can actually use, you’re going to love this conversation.
The agency started with a small team in a basement.
Client relationships are key to agency success.
SEO is crucial for long-term business growth.
Storytelling builds community-based brand loyalty.
AI is used strategically for SEO, not just content creation.
Creating content machines for clients enhances marketing efforts.
Hyperlocal campaigns require unique strategies to stand out.
The agency has been successful for over 11 years.
