Why Most Inbound Marketing Fails (And What Actually Works Today)

In this episode, we chat with Jennifer Christensen, Co-founder and CMO of Beacon Media and Marketing, a digital agency that started out in Alaska and grew into an Inc. 5000 company working with hundreds of clients across the U.S.

Jennifer talks about what it was like building an agency when people still thought social media was just a trend. She shares how they scaled using inbound marketing, and why AI content won’t work unless it’s backed by your real voice, data, and point of view.

We also get into how her team went from producing 2 to 8 content pieces a cycle using AI tools like ChatGPT Pro and why branded content is winning right now.

Jennifer also gets real about mental health and leadership, and how going to therapy helped her grow not just as a person, but as a business owner.

If you’re a founder, marketer, or someone scaling a team, this one’s packed with real talk, smart strategies, and honest lessons you won’t want to miss.