In this episode of eCoffee with the Experts, host Ranmay Rath chats with Jesse McFarland, founder of SpearPoint Marketing Agency. Jesse shares his journey from the fitness industry to becoming a digital marketing expert, diving into the challenges of running an agency and the importance of focusing on a niche. He highlights common marketing mistakes startups make, effective content strategies for lead generation, and the evolving role of AI indigital marketing. Jesse also discusses the impact of on-site SEO, the significance of high-intent content, and his approach to staying ahead of the competition. Plus, he gives us a glimpse into his podcast, Brands & Brews Marketing Podcast, where marketing insights meet casual conversations over beer. Tune in for valuable takeaways on scaling a marketing agency, leveraging AI, and optimizing SEO strategies for long-term success.
Watch the episode now!!
Focus on a niche to scale your agency effectively.
Only offer services you can confidently deliver.
Repurpose long-form content across multiple platforms.
Use AI to enhance content quality, not just productivity.
Prioritize high-intent content for better SEO results.
