In this episode of E-Coffee with Experts, host Ranmay Rath chats with Jessy Savage, Agency Owner of Victoria Digital Marketing, about how she built a sustainable SEO agency from scratch during the COVID lockdown. Jessy shares how cold outreach landed her first clients, why local SEO is key for small business growth, and how she scaled her agency by focusing on slow, intentional growth.
She opens up about using AI as a strategy tool (not a content crutch), the power of Google Business Profiles, and why hiring locally over outsourcing is core to her leadership style. If you’re a founder, marketer, or agency leader, you’ll walk away with practical insights on SEO, smart growth, and building a business with real impact.
Starting an agency during COVID presented unique challenges and opportunities.
Community support is vital for local businesses, especially during tough times.
AI is a valuable tool for research and strategy, but human touch is essential in content creation.
Local SEO is crucial for small businesses to thrive in their markets.
Building strong relationships with clients can lead to long-term success.
Flexibility and wearing multiple hats can be beneficial in entrepreneurship.
Supporting local businesses is a core value for Jesse and her agency.
Sustainable growth is prioritized over rapid scaling in Jesse's agency.
