In this episode, Josh Sprague, CEO of Orange Mud and Seven Clay, joins our host Victor to share the real journey of building a durable outdoor gear brand in today’s fast-paced e-commerce world.
Josh talks about how he turned frustration with cheap gear into a brand known for quality, how word-of-mouth and community helped him grow without big budgets, and why customer service is still his top edge in 2025.
From ambassador programs and supply chain struggles to dealing with tariffs and copycat products, this is a raw look at what it really takes to build a brand that lasts.
You’ll also hear how Josh balances two companies, keeps marketing human, and stays focused in a world full of shortcuts. If you’re a founder, marketer, or e-com leader trying to build something real, this episode is for you.
Adventure is part of who Josh is.
Gear has to be tough and long-lasting.
Community plays a big role in loyalty.
Ambassadors help keep customers engaged.
Automated emails can still feel personal.
Shipping and production affect cost and stock.
Local events help get the brand noticed.
A clear brand voice stands out.
Making gear in the U.S. is expensive.
Overseas factories can offer better quality.
Factory culture abroad isn’t what people expect.
Small brands struggle with IP theft.
Social media should stay positive and neutral.
Don’t quit your job too early.
Know how much it costs to get customers.
Focus on product quality over cheap tricks.
Know who you're selling to and how.
Be ready for how much business really costs.
