It’s definitely affecting! Like we haven’t had anybody specifically say, I’m canceling with you or I’m not coming back, But we’ve had 40 to 50 percent of the clients that had to pause the campaign for a month or two.
Now, a lot of people are saying, “Don’t let your clients cancel or don’t let them pause. Just figure out a way to keep them.” But that doesn’t make any sense.
If the business is closed down, they cannot take customers but they’re already ranking pretty good, I just can’t, in my right mind, not let them pause a couple of months if they’re hurting.
You can do whatever you want with your agency but if you actually want a client to come back, you shouldn’t dupe them into staying.
There’s nothing you can do. It’s not like you’re not doing a good job. It’s just they’re not getting any business, so some of them had to furlough their staff or let them go. Marketing is probably not the number one thing for them.
On the other hand, I have the other 50%, their leads have diminished a little bit but they’re still getting business and so they’re continuing on. And then we’ve even gotten some new clients from different niches like the home improvement niche and a couple of national clients. It’s kind of all over the place.
I think this is where we run super lean, and our expenses are super low. The fewer clients we have, the lower our expenses get. So it doesn’t correlate to where we still have high expenses if we lose clients. But a lot of agencies, they have a ton of staff that they gotta pay; those people are gonna be in trouble.
At that point, you may have to read how you operate and figure out how to get lean. You may have to let some people go and bring them on a contract basis.