In this episode of E-Coffee with Experts, Kate Shaw, VP of Digital Strategy at Adogy, breaks down how combining PR and SEO can transform your brand from invisible to irresistible. Whether you’re trying to rank on Google, build media authority, or earn trust with your audience, this conversation is packed with actionable takeaways.
Kate shares her journey from leading a digital agency to launching a nonprofit, all while running a real estate business and raising three kids. She reveals her proven media pitching framework, the one credibility mistake most brands make, and how to build backlinks that actually move the needle.
We also dive into niche positioning, why your SEO strategy might be failing, and how to stand out in a saturated digital landscape.
Perfect for founders, SEO marketers, brand strategists, and growth-focused leaders who want to stay ahead in 2025.
Building credibility is crucial for businesses and nonprofits.
PR and SEO should be integrated for better visibility.
Effective pitching requires understanding the journalist's needs.
Niche positioning can help brands stand out in competitive markets.
Lead with insights and data when pitching to journalists.
Earned media is valuable for building trust and authority.
Real estate is a growing area for PR and SEO opportunities.
Understanding your unique value proposition is key to success.
Balancing work and family life can be chaotic but rewarding.
