In this episode of E-coffee with Experts, Konstantinos Ntoukakis, Co-founder, Director at Studio for Digital Growth, breaks down how SEO has evolved in the AI era, and why retention, trust-building, and bottom-funnel optimization now outperform vanity metrics.
We explore how AI search tools like ChatGPT are reshaping buyer journeys, why traditional E-E-A-T signals aren’t enough for LLM visibility, and how to structure your SEO strategy as a business growth system, not just a ranking engine.
You’ll learn:
- Why organic traffic is no longer the best KPI
- How to prioritize bottom-of-funnel content for conversions
- How AI search changes authority and brand visibility
- The difference between traditional SEO and AI optimization
- How to align SEO with demos, revenue, and measurable growth
- Why partnerships and digital PR are essential for SEO
If you’re a founder, CMO, or marketing leader looking to build sustainable acquisition in the post-AI search landscape, this conversation will change how you think about SEO strategy.
Takeaways:
- Retention is more important than new client acquisition.
- Understanding client needs is crucial for effective strategy.
- KPIs are evolving with the rise of AI technologies.
- Content strategy should focus on bottom-of-funnel engagement.
- Partnerships can enhance business growth and capabilities.
- AI is reshaping the concept of authority in SEO.
- Building relationships is essential for long-term success.
- Content quality directly impacts engagement and conversion.
- In-person connections foster stronger partnerships.
- Assessing client readiness is key to successful strategy implementation.