Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, we chat with Krista Colby Wheatley, Partner & CMO at Brandspot Inc., about her journey from burnout in the corporate world to building a boutique agency that mixes strategy, storytelling, and design in a fresh, no-fluff way.
Krista shares how she turned frustration into a business that gives clients real marketing expertise without the layers and red tape of big agencies. She talks about helping clients in industries like real estate, healthcare, and architecture simplify their message and get results that actually matter.
We dive into some hot takes, like why “I need a new website” isn’t always the right place to start, how people confuse marketing with advertising, and why every tactic needs a solid strategy behind it. Krista also explains how her team handles client discovery calls, sets expectations, and when it’s smart to say no.
If you’re a founder, marketer, or business leader trying to make smarter marketing moves, don’t miss this one.
From corporate marketing to founding Brandspot INC.
Her lemonade moment inspired her to pursue her passion.
Brandspot Inc. differentiates itself by offering senior expertise without the overhead.
Marketing encompasses more than just advertising; it's a multifaceted discipline.
Understanding client needs is crucial for effective marketing strategies.
Niche marketing requires tailored approaches for different industries.
Discovery calls should focus on outcomes rather than just tactics.
Building trust is essential for long-term client relationships.
AI is transforming the marketing landscape and should be embraced.
Effective communication is key to guiding clients towards their goals.
