The Hardest Lessons Nobody Tells You About Scaling a Business

In Conversation with Lance Cayko

In this episode of E-Coffee with Experts, we chat with Lance Cayko, Architect, Builder, and Co-founder of F9 Productions, who somehow runs four businesses and still finds time to go fishing. He shares how getting laid off pushed him to build smarter, why scheduling every part of his life (even fun stuff) gives him more freedom, and how Craigslist helped him land his first clients during a recession.

Lance gets real about hiring the right contractors, what most people mess up when it comes to SEO and scaling, and why managing blue-collar vs. white-collar teams takes a whole different skill set.

We also dive into how podcasting helps him build trust with clients, create authority in his space, and open new doors for the business.

If you’re a founder, marketer, or just someone figuring out how to grow a real business, this one’s full of lessons most people only learn the hard way.

TAKEAWAYS:

01

Discipline is essential for achieving freedom in business.

02

Positioning as 'positive reactionaries' can differentiate a business.

03

Architecture should be viewed as both an art and a business.

04

Comfort with risk is crucial for entrepreneurs.

05

Starting with small risks can build confidence.

06

Guerrilla marketing can be an effective strategy for startups.

07

Understanding market pricing through competitor analysis is vital.

08

Utilizing multiple marketing channels increases visibility.

09

Podcasting can enhance personal branding and authority.

10

Trusting the law of polarity helps in navigating challenges.

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