In this episode of E-coffee with Experts, Austin Willman sits down with Madeleine Hooper, Director of Brand & Social Media Marketing at 12th Tribe, to break down how luxury brands, influencer marketing, and experiential activations actually drive real business results.
From behind-the-scenes insights into Camp Poosh and working with high-profile brands, to understanding why perception, pricing, and control shape consumer behavior, this conversation is packed with actionable insights for founders, marketers, and agency owners.
You’ll learn why experiential marketing is becoming more powerful in an AI-driven world, how to measure ROI from offline campaigns, and what separates luxury brands from commodity businesses.
Madeleine also shares how to approach influencer marketing differently depending on scale, how to build trust with creators, and why quality always beats quantity when it comes to partnerships.
If you’re a founder, marketer, or agency owner looking to increase perceived value, attract higher-paying clients, and build a stronger brand in 2026 and beyond, this episode is for you.
Takeaways:
- People want real experiences more in an AI world
- Luxury is about control, not just quality
- Strong brands tell clear, consistent stories
- Events build trust even if hard to track
- Higher price = higher perceived value
- Good influencers focus on quality, not quantity
- The right creators drive real sales
- Great brands attract the right people
- Marketing is moving toward collaboration
- AI helps, but humans drive creativity