In this episode of E-Coffee with Experts, we sit down with Mady Lanni, Head of PR at Manychat, to talk about how PR is changing in the world of SEO, AI search, and creator-driven marketing.
Mady shares how her team connects digital PR with keyword strategy, why brand mentions are starting to matter more than backlinks, and how creator communities are shaping brand visibility faster than traditional media ever could.
We also dive into how reactive PR works today, how AI is helping behind the scenes without replacing the human touch, and why smart marketers are starting to measure conversations and brand impact instead of just traffic.
In this episode, we cover:
– How digital PR and SEO work together today
– Brand mentions vs backlinks in AI search
– Why creators influence brand authority more than media
– How reactive PR wins coverage faster
– Why traffic is no longer the main success metric
– How AI supports modern PR workflows
If you’re a founder, marketer, SEO professional, or digital PR specialist trying to stay ahead of where search is going next, this episode is packed with practical ideas you can start using right away.
Takeaways:
- Digital PR works best when aligned with SEO goals
- Brand mentions are becoming as important as backlinks
- Creator communities now shape brand authority online
- PR success today depends on conversation, not traffic
- Reactive PR must happen within 24 hours to win coverage
- Campaign ideas should start with a strong headline
- AI helps automate reporting but not relationship building
- Social platforms influence how AI search sees brands
- Integrated marketing teams produce stronger PR results
- Networking remains critical for building a PR career