Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, we sit down with Martha Van Berkel, CEO & Co-founder of Schema App, to explore why schema markup is no longer a technical afterthought, it’s now essential for SEO and AI search visibility.
Martha shares how Schema App helps brands transform their content into a knowledge graph that gives Google and AI tools the context they need to surface trusted results. With AI Overviews and entity-based indexing on the rise, schema markup has quietly become a key driver of non-branded search, click-through rates, and AI citations.
We also dive into why most schema implementations fall short, how to shift from page-level optimization to entity-driven strategy, and what metrics to track in this new landscape.
Along the way, Martha shares leadership lessons from building a bootstrapped SaaS company after 15 years in corporate, and how founders can future-proof their SEO strategies for the AI-first world.
Schema markup is evolving from a tactic to a strategy.
Building a content knowledge graph is essential for SEO.
Structured data helps in AI visibility.
Non-branded queries are crucial for measuring success.
Experience in corporate can benefit entrepreneurship.
The importance of defining relationships in schema markup.
Metrics for schema effectiveness are evolving.
Entrepreneurs must be willing to grind through tough times.
Don't waste a good crisis to innovate.
