Matt Owens Explains the New Golden Age of Advertising

Matt Owens, Owner at On Advertising in Phoenix, joins the show to break down how AI is reshaping the advertising industry from the inside out. After selling his previous agency and consulting through a non-compete, Matt bought into On Advertising, where he now calls himself part of the “admigos.”

In this conversation, Matt explains why he believes the industry is entering a new golden age driven by AI, comparing it to the rise of television agencies decades ago. He shares how his team built an internal AI awards program, the “Jimmies,” and how one employee-built tool is saving the agency over 11 hours of work every month. Matt also walks through a real campaign for the Maricopa County Attorney’s Office, produced for a fraction of typical cost without sacrificing quality.

Beyond the technology, Matt dives deep into agency culture and leadership. He discusses his core principles, including “matchmakers, not manipulators,” “mistake it till you make it,” and “no one struggles alone.” He explains why humanness and authenticity matter more than ever as AI levels the playing field, and why brands that lean into relatability will win consumer trust.

Matt also addresses the risks agencies face right now: moving too fast or too slow with AI adoption, unresolved legal questions around intellectual property, and the challenge of training the next generation of talent in an increasingly complex industry.

Whether you run an agency, work in marketing, or are simply curious how AI is changing creative industries, this episode offers a grounded, experience-driven perspective on where things are headed.