In this E-coffee with Experts episode, our host Ani Hoang chats with Milosz Kreasinski and John from Chili Fruit about digital PR for SaaS companies.
They reveal what drives successful campaigns, authentic client representation and creative storytelling while sharing proactive and reactive pitching tips for journalist outreach.
The duo explores AI’s role in PR, its limits, and ethical considerations, emphasizing human creativity’s edge.
They advocate for quality over quantity in pitches, deep client niche knowledge, and bold, creative PR traits.
Digital PR is a game-changer for SaaS.
A client’s unique angle can make or break your pitch.
Keep it short, sharp, and tailored to the journo.
Creativity and timing are everything.
Relationships beat cold outreach, always.
Know your client’s strengths inside out.
Tools like Source of Sources help, but don’t replace human flair.
Authenticity > automation.
Quality over quantity when pitching.
SEO now plays a big role in PR wins.
AI can speed things up, but it can’t fake a good story.
A personal touch or clever hook makes your pitch stand out.
A little harmless exaggeration? Sometimes okay.
Most clients want links, but stories still matter.
