In this E-Coffee with Experts episode, our host Victor chats with Monika Dębowska-Kiec, Social Media & Influencer Marketing Manager at Szlachetna Paczka (a big Polish non-profit).
Monika gets real about how tough it is doing digital marketing for an NGO, dealing with sad stuff and burnout. But she says telling stories for a good cause just makes her believe in it more.
She talks about how she makes content that actually works, mixing feelings with facts to get people involved and donate. She also spills on picking influencers, using short videos like Reels, and grabbing attention online.
Suppose you’re into starting businesses, content, or digital stuff. In that case, this episode is a good reality check on what goes into making content that matters, and why being understanding, clear, and steady is key.
The importance of social media for NGOs.
Working in nonprofits can lead to professional burnout.
Finding balance is crucial for social media specialists.
Storytelling is an effective way to engage audiences.
Identifying the right influencers is key to success.
Crafting hooks is essential for capturing attention.
Different platforms serve different audience needs.
Authenticity in messaging fosters true connections.
Listening to the audience is vital for effective communication.