$100M SEO Strategy Exposed by Former Sprout Social Insider

In Conversation with Nate Turner

In this episode of E-Coffee with Experts, host Ranmay Rath chats with Nate Turner, Co-founder & CEO of Tenspeed and the first marketer at Sprout Social, where he helped propel the company to $100M ARR.

Nate unpacks what really powered Sprout’s rise, then explains how he launched and scaled a fully remote SEO agency in the middle of a pandemic, steering it through funding squeezes, a SaaS slow-down and the AI boom.

He dives into aligning marketing with sales so revenue keeps flowing, shows why chasing raw traffic is a dead end, and details how to prioritize content that converts.

You’ll also hear concrete ways his team weaves AI into workflows, from outline prompts and schema generation to transcript repurposing, with tools like ChatGPT, Claude, Opus Clip and TenSpeed’s own LLM-traffic monitor.

If you’re a founder, marketer or agency leader aiming to scale a SaaS or B2B brand, Nate’s playbook delivers practical SEO, content and leadership tactics you can start using today.

TAKEAWAYS:

01

Building a remote team requires a strong culture and camaraderie.

02

Sprout Social's success was driven by timing and design consciousness.

03

Iterating and testing are crucial for marketing success.

04

Marketing and sales alignment is key for growth.

05

Content should resonate with the target audience and convert.

06

AI is changing the landscape of content creation.

07

Choosing a niche like SaaS was a natural decision for Tenspeed.

08

Enjoying the process of entrepreneurship is essential.

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