In this episode of E-Coffee with Experts, we chat with Nicole Milstead, CMO at Agiloft. Nicole shares super practical tips on scaling marketing, getting sales and marketing to actually work together, and building a strong brand, even in crazy competitive markets.
She also opens up about her journey from studying social work to leading a global marketing team. We get into real talk about modern marketing: creating real demand, making emotional brand connections, reading the right data, and blending AI with the human touch.
Nicole also shares smart ways to measure event success, how to build thought leadership that actually drives leads, and what new CMOs should focus on first. If you’re a founder, marketer, or just want to market smarter, this episode is packed with advice you’ll want to steal.
You can find your way without being on a direct linear path.
Understanding the gaps between marketing and sales is crucial.
Brand awareness and demand generation must go hand in hand.
Events serve dual purposes: building brand and driving demand.
Control what you can control in marketing metrics.
Get comfortable with being uncomfortable in your role.
AI should enhance human efforts, not replace them.
Content marketing is a complex and challenging task.
Successful marketing requires collaboration across various teams.
