In this episode of E-Coffee with Experts, our host Aniko Hoang chats with Nikias, also known as Papa Muscle, Founder of Papa Muscle. He’s an SEO consultant and the brains behind some health brands.
Nikias spills the beans on how his years of pumping iron taught him a ton about SEO: think long-term, no shortcuts, and staying consistent, even when it feels like nothing’s happening.
He shares a wild SEO ride, explosive growth followed by a crash, and how he now builds his own sites steadily the right way. They also dig into why copying competitors is a bust, how link building is still king (especially with AI overviews), and how to get real experts to write for you without breaking the bank.
Plus, Nikias offers tips on staying fit while juggling a business and family – it all comes down to clear values and consistent action.
If you’re looking to build real authority, not just quick traffic, this one’s for you!
Discipline and patience are crucial for both fitness and SEO.
Real growth takes time; results may not be immediate.
Authenticity in sharing personal journeys helps stand out.
Building authority requires genuine expertise, not just claims.
Link building remains important in the evolving SEO landscape.
Health should be a core motivation for fitness, not just aesthetics.
Finding time for fitness is possible with a mindset shift.
Transparency in content builds trust and authority.
SEO is becoming more complex, akin to academic research.
Balancing multiple aspects of life requires understanding one's core motivations.