What happens after someone finds your product through search? Olabinjo Adeniran, a London-based Product and Growth Marketing Consultant focused on fintech, joins E-Coffee with Experts to discuss how SEO, onboarding, and retention connect.
Drawing on his work with crypto and payments products, Olabinjo explains how search strategy changes with product maturity, why first-time buyers need trust and a simple purchase experience, and what writing Bundle’s early app copy taught him about reducing time to value. He shares the early retention signals his team watched and explains why a salary deposit can be a meaningful activation event for a digital bank.
The conversation also covers his observation that Google still brings nearly 98% of traffic to his own sites, how he uses AI in marketing workflows, and his interest in lifecycle SEO: content that helps existing customers use a product.
Takeaways:
- Match your SEO strategy to product maturity and search intent.
- Help first-time crypto buyers trust and understand the purchase process.
- Make the buying experience as simple as customers expect.
- Bring growth marketers into onboarding design before the product launches.
- Count onboarding steps and reduce the time to first value.
- Watch repeat transactions as an early signal of customer retention.
- Choose activation events that reflect meaningful, ongoing product use.
- Google still drives nearly 98% of traffic to Olabinjo’s own sites.
- Use AI agents for QA, briefs, and audience segmentation support.
- Create searchable tutorials that help existing customers use your product.