Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this conversation, Olha Kolomakina shares her journey from a childhood passion for writing to becoming the head of marketing at Erbis, a custom software development company. She discusses the transition from journalism to marketing, the impact of AI on the industry, and her daily strategies in marketing. Olha also highlights common mistakes in PR and outreach, future trends in marketing, and offers personal insights and advice for success.
Passion as a driver: Olha's early love of writing fueled her career path.
Digital transformation: The shift from print to digital media significantly impacted her career.
AI is vital but needs human oversight: AI is now crucial for effective marketing, but human input and judgment remain essential, especially for content.
Relationships are key in PR: Building strong connections is fundamental to success in public relations.
Content marketing's enduring power: Content marketing remains a valuable tool, particularly in the B2B space.
Personalization is paramount: Tailored marketing approaches are increasingly important.
Video's growing importance: The future of marketing will likely be dominated by video content.
Adaptability is essential: Companies must be agile and respond quickly to market changes.
