In this episode of E-Coffee with Experts, Victor sits down with Paula Higgins, founder of HomeOwners Alliance, to talk about the real struggles of buying a home today, and why it’s nothing like it was for our parents.
Paula shares how she went from working in UK housing policy to building one of the UK’s most trusted platforms for home buyers, attracting over 4 million visits a year, all from creating the kind of content people actually need.
They dive into why the UK property system feels broken, how estate agents aren’t really on your side, and what most first-time buyers get wrong. Paula also shares insights on scaling content organically, using SEO without shady tactics, and how AI and Google’s changes are reshaping the way people access information.
If you care about content that drives real trust, SEO that actually helps people, or you just want to understand how buying property works behind the scenes, this episode is packed with stories, lessons, and strategy.
Homeowners Alliance advocates for both current and aspiring homeowners.
The UK property market has seen a shift towards renting over owning.
First-time buyers face significant challenges in the current market.
The home buying process in the UK can take 20-26 weeks.
Transparency and trust are crucial in the real estate industry.
AI tools can assist in content creation but pose challenges for traditional content providers.
Building authority through organic content is essential for success.
Collaboration with competitors can lead to mutual benefits.
Being kind and working with nice people is vital in business.
