Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, our host Victor chats with Philip Portman, Chief Executive Officer of Textdrip, about why SMS marketing is still crushing it compared to email and DMs in 2025.
Phil dives into the cool stats behind texting, like high response rates, and why most companies totally miss the mark by treating texts like emails. He gives you the lowdown on using SMS effectively in your marketing, writing real messages, and dodging that spam folder. You’ll also get insights on testing messages and what words might get blocked.
Phil also shares his philosophy on building Textdrip, focusing on service and turning customers into long-term partners. It’s packed with practical tips for founders and marketers looking to get more engagement without annoying their audience. If you want to nail SMS in 2025, definitely listen in.
SMS has been a long-standing communication tool.
SMS boasts a 45% response rate compared to email's 6%.
Text messaging allows multitasking without commitment.
Businesses need an omnichannel communication strategy.
SMS should be used for instant and relevant communication.
Personalization in messaging is crucial for engagement.
Response rate is a key metric for SMS success.
A/B testing is essential for optimizing SMS campaigns.
Scheduling time for relaxation is important for mental health.
