In this episode of E-Coffee with Experts, host Ranmay Rath chats with Rebekah Werner, Company Owner of Unita Marketing, about turning people-centric values into search-engine wins. Rebekah’s unlikely path from hot-yoga instructor to agency owner fuels a calm, high-touch approach that small-business clients rave about.
She walks through the exact steps that took a one-man landscaping outfit and, in just a few months, packed his local pipeline, added crews, and drove revenue skyward.
You’ll hear why cutting corners at launch can haunt growth for years, how vanity metrics on social media drain budgets, and what really happens when SEO and branding are aligned from day one. Rebekah breaks down the three most common missteps she fixes, rushed foundations, follower-chasing, and “just-post-something” tactics, and shows how a steady, strategy-first mindset keeps rankings climbing and phones ringing.
If you’re a founder, marketer, or leader aiming to build durable growth through smart SEO and authentic storytelling, this conversation is your playbook.
Her yoga practice helps her stay calm and focused in business.
Unita Marketing focuses on personalized, high-quality work for clients.
Building a strong brand identity from the start is crucial for success.
Many business owners overlook the importance of a cohesive online presence.
Social media should be part of a larger marketing strategy, not the sole focus.
Common SEO mistakes include cutting corners and lack of strategy.
Rebekah's favorite client story highlights the importance of local marketing.
Effective communication and understanding clients' needs are key to success.
Rebekah believes in treating every client with dignity and respect.