Ryan Turner has been working in SEO and web design for over two decades. As the Co-Owner at 3PRIME, LLC, he has seen the digital landscape evolve firsthand, and now, AI is changing the rules once again.
In this episode, Ryan shares how businesses can adapt to the shift in search and discovery as more people turn to tools like ChatGPT to find and research companies. From structuring your website and content for better AI visibility to communicating your expertise in a way that builds trust, he breaks down what businesses should be paying attention to right now.
Ryan also shares real-world lessons from his own journey, including how a simple content rewrite helped one client generate 200% more leads, what he learned from a failed low-cost marketing offer, and why understanding your clients and building genuine relationships can still make a bigger difference than automation.
He also reflects on his experience in the Goldman Sachs 10,000 Small Businesses program and the lessons that shaped the way he runs his business today.
If you’re trying to understand where SEO, AI, and content marketing are heading—and what your business can do to keep up, this conversation offers practical insights you can apply to your own online presence.
Takeaways:
- AI visibility now matters as much as traditional SEO rankings.
- Website content should explain process, not just keywords, to convert.
- One client saw a 200% lead increase after a content rewrite.
- Deep client conversations produce better, more specific website content.
- Websites remain the foundation of all digital marketing efforts today.
- AI chatbots often generate more qualified leads than typical searches.
- The Goldman Sachs 10,000 Small Businesses program reshaped his agency strategy.
- Genuine relationships and trust still drive long-term business success.