In this engaging conversation, Samuel Schmitt , founder of Thruuu , shares his journey from a developer to a digital marketing expert. He discusses the importance of quality content creation, the challenges of balancing multiple roles, and the evolving landscape of digital marketing influenced by AI. Samuel emphasizes the significance of customer experience and community engagement, while also highlighting the value of free tools in building brand authority. The discussion concludes with personal insights on travel and food, showcasing Samuel’s passion for sharing experiences.
Humanity in content: Good content requires research and a human touch.
Thruuu's role: Thruuu assists in creating high-quality content briefs.
Side project success: Thruuu's journey began as a side project, demonstrating the potential of such endeavors.
AI as a complement: AI enhances, but doesn't replace, human creativity.
Leadership drives CX: Customer experience stems from management's vision.
Power of free tools: Free tools can be highly effective for driving traffic and conversions.
User engagement: Interacting with users is crucial for product development.
Effective time management: Balancing multiple roles requires strong time management skills.
Understanding touchpoints: A quality customer experience involves understanding all customer touchpoints.
Travel as inspiration: Travel experiences can provide inspiration and unique perspectives.
