In this episode of E-Coffee with Experts, Ani sits down with Sarah Culver from Independent Women’s Forum to talk about storytelling that actually drives change, especially in marketing, nonprofits, and leadership.
Sarah shares how she built brand trust and emotional impact through real stories, even with tight budgets and polarizing topics. She explains how marketers can use storytelling to cut through noise, shift public opinion, and convert passive audiences into active supporters.
You’ll learn how to apply storytelling across SEO, ads, video, and content strategy, plus how to measure its impact in a metrics-driven world.
Whether you lead a startup, run campaigns, or manage a brand, this episode is packed with insights on building authentic messaging that moves people.
Storytelling is a powerful tool for advocacy.
Understanding your audience is crucial for effective marketing.
Compelling stories need to be relatable and vulnerable.
Marketers should make the audience the hero of the story.
Trustworthiness is key in building a brand.
The stakes in a story drive emotional connection.
A clear call to action is essential in storytelling.
Video content enhances storytelling effectiveness.
Everyone has a story that can inspire change.
