In this episode of E-Coffee with Experts, our host Victor sits down with Scott Doyle, Managing Director & Co-founder of The List Warehouse and a true pro in lead generation and list building.
With over 20 years in the game, Scott breaks down how the massive $50B data industry really works, and why so many marketers still get it wrong.
He shares why buying cheap lists is a losing game, how top brands like Cirque du Soleil approach lead generation, and what it really takes to build lists that convert. We also dive into how Scott uses AI to predict customer behavior, boost email deliverability, and improve campaign performance.
You’ll learn why the classic 7-touch rule still works, how to segment your lists for better ROI, and why personalized, human-first marketing matters more than ever in today’s AI-driven world. If you’re serious about SEO, lead generation, or scaling smarter, this one’s for you.
Understanding client pains and goals is crucial.
Building trust in a virtual environment is essential.
Multi-touch campaigns increase the likelihood of success.
Email marketing remains a powerful tool for ROI.
Segmentation can significantly enhance campaign effectiveness.
AI can provide valuable insights into customer behavior.
Honesty and integrity should guide all sales efforts.
The list industry is vast and requires professional insight.
A well-managed list is key to a successful marketing campaign/