In this episode, Austin Willman sits down with Sean Chaudhary, Founder at AlchemyLeads, to unpack how a scrappy SEO agency grew into a seven-figure business by focusing on outcomes, not tactics.
Sean shares the real story behind Alchemy Leads, how reading The Alchemist at rock bottom shaped the company’s philosophy, and why most agencies lose clients by obsessing over SEO checklists instead of money. They dive deep into AI SEO, GEO, link building, paid ads, automations, and why SEO still compounds better than any channel, even in an AI-first world.
You’ll also learn:
- Why month-to-month contracts force better delivery
- How AI SEO actually works (and when it doesn’t)
- Why relationships still beat automation in link building
- How to “guinea pig” new services without risking clients
- Why revenue-first marketing outperforms niche obsession
This episode is a must-watch for founders, marketers, and agency owners navigating SEO, AI, and growth in 2025.
Takeaways:
- SEO is about revenue, not rankings
- AI SEO is often misunderstood by businesses
- SEO still compounds better than any channel
- Paid ads and SEO work best together
- Testing ideas creates new services safely
- Link building still depends on relationships
- Month-to-month contracts force better delivery
- Great agencies support the life you want