Why Most Agencies Stay Broke: Simple Website Mistakes You Must Fix!

In Conversation with Shawn Johnston

In this episode of E-Coffee with Experts, our host Ranmay chats with Shawn Johnston, Founder of ReFoundry and Principal at Forge & Smith, about how agencies and marketers can stay competitive with low code platforms, AI-powered content, and smart web design.

Shawn shares how he scaled from $1,500 Craigslist sites to running a top WordPress agency, and how his team now creates full-site content in just a few hours. We also dive into why most agencies struggle to systemize their work, how tools like Gutenberg, Webflow, and Framer are changing the game, and what really makes a website convert.

Plus, you’ll hear a great client story about how low code unlocked faster, more creative marketing. If you’re a founder, marketer, or agency leader looking to level up your SEO strategy and digital workflows, this episode is packed with insights.

TAKEAWAYS:

01

AI is not going to take your existing manual process and automate it for you.

02

Low code implementation is one of the most effective bridges for automation.

03

Design without strategy is just decoration.

04

Wayfinding is crucial for user navigation on websites.

05

Simple language enhances user experience.

06

AI content creation requires human editing for quality.

07

Low code supports iteration and ongoing evolution in web design.

08

Agencies often misunderstand low code as low quality.

09

Successful web design starts with strategic planning and user analysis.

10

Transforming businesses with low code creates freedom and efficiency.

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