Call Us (814) 637-3099
Call Us (814) 637-3099
Call Us (814) 637-3099
Call Us (814) 637-3099
In this episode of E-Coffee with Experts, we’re chatting with Terry Zelen, Owner of Zelen Communications, and the guy who went from studying marine biology to running a successful creative agency. His path into marketing wasn’t traditional, but that’s what makes his perspective so refreshing.
Terry breaks down how his team started using AI tools like ChatGPT and Midjourney way before it was trendy. But for him, it’s not about replacing people, it’s about making his team faster, smarter, and better at what they do. From SEO to content strategy, they’ve found ways to use AI that actually move the needle.
We also dig into how they tell stories through content that people actually care about, and why using the right marketing channels for the right audience matters more than ever.
If you’re tired of hearing the same old marketing advice and want a behind-the-scenes look at what agencies are really doing in 2025, this episode is for you.
AI has been a game-changer in marketing strategies.
Agencies must adapt to survive in the evolving landscape.
Content creation should focus on quality to avoid generic outputs.
Understanding the right marketing channels is crucial for success.
Omnichannel marketing enhances brand visibility and effectiveness.
Terry's agency has a unique approach to client relationships.
The importance of metrics in measuring content effectiveness.
AI tools can significantly streamline marketing processes.
Building trust with clients is essential for long-term partnerships.
