Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, our host Victor talks with Thibault Montagne, Senior Digital Marketing Manager at Protex AI, a fast-growing company using AI to make factories and warehouses safer.
Thibault shares how they market complex safety tech to legacy industries, land clients like General Motors, and build long-term SEO authority in a niche space where innovation moves slowly.
You’ll learn why clear messaging beats AI buzzwords, how Protex uses expert-driven content to drive leads, and why refreshing content regularly is critical to SEO success.
We also explore how they balance paid ads and organic search, what trends Thibault is watching next, and the real-world challenges of deploying AI in manufacturing environments.
If you’re marketing in a niche or “unsexy” industry, this conversation is full of practical takeaways.
AI can enhance safety in manufacturing environments.
Clear communication is crucial in marketing AI solutions.
Content should be refreshed regularly to avoid decay.
Building topical authority is key for credibility.
Paid ads can be a significant contributor to lead generation.
SEO requires a long-term investment strategy.
Networking at industry events is valuable for relationship building.
Emerging technologies can provide insights into customer intent.
AI can help optimize warehouse efficiency.
Safety in manufacturing can be marketed as a compelling narrative.
