Most SEOs are wasting time debating schema, chasing Google’s latest guide, and trying to game an algorithm that will eventually game them back.
In this episode, Austin sits down with Timothy Boluwatife, AEO/SEO Strategist at Breaking B2B, to break down what actually moves the needle for B2B SEO in 2025 and beyond.
Tim shares why Google’s recent AI content guide misses the mark, why non-commodity content is a trap, and how thinking in category entry points instead of keywords changes everything about your content strategy. He also pulls back the curtain on the AI-powered workflows he has built using Claude, Fathom, Fireflies, and the Ahrefs MCP to cut keyword research time by 50 percent and build a full multi-step content pipeline from research to QA.
The conversation also covers GEO, LLM visibility, and why the conversion rate from ChatGPT traffic is outpacing Google for Breaking B2B clients. Tim explains why Reddit strategy should be driven by where your customers already are, not by what LLMs happen to cite, and why strong GEO always starts with strong SEO fundamentals.
If you are running an SEO program for a B2B company or agency and want a clearer picture of where the channel is heading, this episode is a practical, no-fluff look at how a working agency is approaching it right now.
Takeaways:
- Google's AI content guide pushes advice that rarely drives business results
- Non-commodity content often fails to capture existing ICP demand
- Think in category entry points, not just keyword lists
- Good GEO is built on a strong SEO foundation first
- LLM conversion rates are outpacing Google for some B2B clients
- Self-attribution forms help track revenue from LLM traffic channels
- AI cut Breaking B2B's keyword research time by roughly 50 percent
- Build presence where LLMs look and where your customers actually are