In this E-coffee with Experts episode, our host Ani Hoang sits down with Victor Perez, SEO Director at On The Map and Owner of Elevation Labs Consulting, to discuss his entrepreneurial journey from SEO to software development.
He explains navigating SEO’s constant changes and growing an agency to eight figures, offering lessons on strategy, challenges, and leading teams.
Victor reveals why link building goes beyond numbers, how picking the right people shapes success, and why bigger risks can pay off. He also covers his move from agency work to building software, showing how client needs inspired new solutions.
Aimed at agency owners, marketers, and entrepreneurs, this episode delivers practical ideas on SEO, team management, and business growth.
Listen to find out how to turn disorder into progress and repeat what works for your own wins!
Algorithm updates keep throwing SEO into a mess.
Good links? It’s all about that organic traffic.
Running an SEO agency ain’t easy.
Getting the right leaders on board is make-or-break for growing.
Focus on every role within the agency.
Culture fit is essential for hiring.
Switching to software feels like the next logical step.
Creating products that solve client needs is strategic.
Taking bigger risks can lead to greater rewards.
