Why 90% of Startups Waste Money on “Fake” Marketing Strategy

In Conversation with Victoria Hajjar

In this episode, we chat with Victoria Hajjar, CEO of Ugli Ventures, about what it really takes to scale B2B marketing without wasting time, money, or burning out your team.

Victoria walks us through her Scalable Marketing Machine, a simple 4-part system that helps you go from scattered tactics to a smart, repeatable strategy. She also breaks down her 24/7 marketing flywheel that helps founders consistently attract, nurture, and convert leads (without relying on hacks).

We talk about the biggest mistakes growing companies make, like hiring too fast, ignoring lead nurturing, or expecting junior marketers to figure everything out alone. Victoria shares how to fix those issues, build a lean AI-powered team, and level up your internal talent through her done-with-you accelerator.

You’ll also hear about her “Black Book”, how she brings in experts to solve tough marketing problems that even Google can’t help with.

If you’re a founder, CMO, or just trying to grow smarter in 2025, this one’s loaded with real talk and super practical advice.

TAKEAWAYS:

01

Victoria emphasizes the importance of building relationships in marketing.

02

A scalable marketing machine consists of four key components.

03

The 24/7 marketing flywheel is essential for continuous engagement.

04

Nurturing leads is often overlooked but crucial for success.

05

AI is transforming marketing roles and team structures.

06

Understanding marketing metrics is vital for effective leadership.

07

Building a community is key to long-term marketing success.

08

Marketing requires both immediate and long-term strategies.

09

Collaboration and expert input can enhance marketing effectiveness.

10

Ugli Ventures offers unique support for marketing leaders.

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