Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this E-Coffee with Experts, our host Aniko Hoang chats with William Gasner, Co-Founder and CMO at Stack Influence. He’s revealing why micro-influencers are beating celebrities and why authenticity is key in marketing.
Will explains why influencer marketing fails for many e-commerce brands, how Stack Influence automates campaigns with thousands of vetted micro-influencers, and why AI influencers don’t work.
He’ll walk us through product seeding, getting real products to real people for genuine content. And why audiences connect more with micro-influencers and how to build lasting relationships that outperform traditional ads.
He also unpacks how brands can repurpose influencer content, use whitelisting, and set up affiliate models. If you’re looking to scale smarter, this episode is packed with insights!
People trust micro-influencers more, they feel real.
AI influencers lack the human touch and trust.
Authentic marketing = being human, not perfect.
78% of influencers in their network are women.
Product seeding is a low-cost way to get content.
Long-term influencer relationships bring better results.
Mistakes are just data to learn from.
Keep testing, experiments lead to what works.
Don’t treat influencer marketing like just another ad.
Reuse influencer content to boost authenticity.
