In this episode of E-coffee with Experts, Yanina Kaplya, Chief Marketing Officer at NuxGame shares how modern SEO teams adapt faster than algorithm updates by combining experimentation, AI reverse-engineering, strategic link building, and ecosystem partnerships.
Instead of relying on traditional keyword rankings alone, forward-thinking marketers now optimize for Google AI summaries, trusted mentions, contextual authority signals, and platform credibility across LinkedIn, Reddit, YouTube, and beyond.
We explore how agencies can stay competitive in the age of AI-driven search, why brand trust matters more than backlink volume, and how co-opetition strategies accelerate growth through shared ecosystems instead of isolated execution.
Yanina also explains how marketers can use AI systems themselves as KPI feedback loops to understand what content earns visibility and authority inside modern search experiences.
If you’re a founder, SEO strategist, marketing leader, or digital PR specialist preparing for AI-first search environments, this conversation outlines what’s changing, and what to implement next.
Takeaways:
- SEO now requires constant testing, not fixed strategies.
- Google AI summaries can outrank paid positions.
- Brands must create value for AI, not only users.
- Context matters more than backlink quantity today.
- Trusted platforms increase visibility in AI search.
- AI can help measure brand authority and credibility.
- Co-opetition helps companies grow faster together.
- Speed of execution is a major competitive advantage.
- Many agencies still rely on outdated SEO methods.
- Storytelling remains a marketer’s strongest long-term skill.